| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Workshop on Electronic Business |
| Publication status | Published - 2012 |
Research programs
- RSM LIS
Is Your Social Media Strategy Effective? An Empirical Study of the Factors Influencing the Success of Facebook Campaigns
Ting Li, G Soonius
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review