Italian Cultural Institutions Across and Beyond Covid-19: Designing Digital Cultural Experiences in Extra-Ordinary Times

Covid-19 has accelerated the digital transformation of cultural institutions. They have tackled the temporary shutdowns of their spaces shaping digital cultural experiences, to go beyond their ‘walls’ and enter their audiences’ homes with the aim of fostering existing relationships or creating new ones. Focusing on Italy, this research poses the question: how has the pandemic changed the design of cultural experiences? The five case studies track the evolution of cultural experiences during the health emergency. The assumption is that the pandemic has shaped the supply side as much as the demand, generating possibilities and scenarios for cultural experiences that could coexist with traditional modes. The cases are selected and interpreted based on a survey conducted from July 2020 to January 2021. The results suggest that online and onsite cultural experiences are converging, with important implications for accessibility and inclusion.