Janiszweski's hemispheric lateralization finding for picture vs. copy placement in print ads: Repeated failures to replicate

JR (John) Rossiter, Ale Smidts

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Advances in Visual Brand Communication
Editors	F.R. Esch, J.R. Rossiter
Pages	11-12
Number of pages	2
Publication status	Published - 2002

Research programs

@inbook{e9f06557245a419d874c71d673a4b7cb,

title = "Janiszweski's hemispheric lateralization finding for picture vs. copy placement in print ads: Repeated failures to replicate",

author = "Rossiter, {JR (John)} and Ale Smidts",

year = "2002",

language = "English",

pages = "11--12",

editor = "F.R. Esch and J.R. Rossiter",

booktitle = "Advances in Visual Brand Communication",

}