| Original language | English |
|---|---|
| Title of host publication | Advances in Visual Brand Communication |
| Editors | F.R. Esch, J.R. Rossiter |
| Pages | 11-12 |
| Number of pages | 2 |
| Publication status | Published - 2002 |
Janiszweski's hemispheric lateralization finding for picture vs. copy placement in print ads: Repeated failures to replicate
JR (John) Rossiter, Ale Smidts
Research output: Chapter/Conference proceeding › Chapter › Academic