Joint optimization of customer segmentation and marketing policy of maximize long-term profitability

JJ Jonker, N Piersma, D Poel

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages27
EditionEconometric Institute EI 2002-18
Publication statusPublished - 2002

Publication series

SeriesEconometric Institute
VolumeEI 2002-18

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