Key Questions on Innovation in the B2B Context

GJ Tellis, R Chandy, J Prabhu

Research output: Chapter/Conference proceedingChapterAcademic

3 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Business to Business Marketing
EditorsGary Lilien, Raj Grewal
Place of PublicationCheltenham, UK
PublisherEdward Elgar Publishing
Pages582-595
Number of pages14
ISBN (Print)9781849801423
Publication statusPublished - 2012

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