Key Questions on Innovation in the B2B Context

GJ Tellis, R Chandy, J Prabhu

Research output: Chapter/Conference proceedingChapterAcademic

3 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Business to Business Marketing
EditorsGary Lilien, Raj Grewal
Place of PublicationCheltenham, UK
PublisherEdward Elgar Publishing
Number of pages14
ISBN (Print)9781849801423
Publication statusPublished - 2012

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