| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 13-24 |
| Number of pages | 12 |
| Journal | Direct Marketing Gids |
| Publication status | Published - 1997 |
Research programs
- ESE - MKT
Klantgerichtheid: Marketing of management?
ThEP Lotgerink, JC Hoekstra
Research output: Contribution to journal › Article › Academic