| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 30-33 |
| Number of pages | 4 |
| Journal | Tijdschrift voor Marketing |
| Volume | April |
| Publication status | Published - 1997 |
Research programs
- ESE - MKT
Klantgerichtheid: Marketing van binnenuit
ThEP Lotgerink, JC Hoekstra
Research output: Contribution to journal › Article › Professional › peer-review