Knowledge Based Systems in Marketing: Purpose, Performance, and Perspectives

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark
EditorsK.G. Grunert, D. Fuglede
Place of PublicationAarhus
PublisherAarhus School of Business
Pages1197-1217
Number of pages21
Publication statusPublished - 1992

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