Knowledge Based Systems in Marketing: Purpose, Performance, and Perspectives

Berend Wierenga

Knowledge Based Systems in Marketing: Purpose, Performance, and Perspectives

Berend Wierenga

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark
Editors	K.G. Grunert, D. Fuglede
Place of Publication	Aarhus
Publisher	Aarhus School of Business
Pages	1197-1217
Number of pages	21
Publication status	Published - 1992

Cite this

@inbook{389152f6daa349c7b4ff5b294be2b6ee,

title = "Knowledge Based Systems in Marketing: Purpose, Performance, and Perspectives",

author = "Berend Wierenga",

year = "1992",

language = "Undefined/Unknown",

pages = "1197--1217",

editor = "K.G. Grunert and D. Fuglede",

booktitle = "Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark",

publisher = "Aarhus School of Business",

address = "Denmark",

}

Knowledge Based Systems in Marketing: Purpose, Performance, and Perspectives. / Wierenga, Berend.
Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark. ed. / K.G. Grunert; D. Fuglede. Aarhus: Aarhus School of Business, 1992. p. 1197-1217.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Knowledge Based Systems in Marketing: Purpose, Performance, and Perspectives

AU - Wierenga, Berend

PY - 1992

Y1 - 1992

M3 - Chapter

SP - 1197

EP - 1217

BT - Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark

A2 - Grunert, K.G.

A2 - Fuglede, D.

PB - Aarhus School of Business

CY - Aarhus

ER -