Original language | Undefined/Unknown |
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Title of host publication | Actes du 15e Congres International de l'Association Francaise du Marketing |
Place of Publication | Strasbourg |
Pages | 809-837 |
Number of pages | 29 |
Publication status | Published - 1999 |
Externally published | Yes |
Publication series
Series | vol. 15 |
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Volume | 2 |