| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Actes du 15e Congres International de l'Association Francaise du Marketing |
| Place of Publication | Strasbourg |
| Pages | 809-837 |
| Number of pages | 29 |
| Publication status | Published - 1999 |
| Externally published | Yes |
Publication series
| Series | vol. 15 |
|---|---|
| Volume | 2 |
Research programs
- RSM MKT