La surprise et son influence sur la satisfaction des consommateurs?

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationActes du 15e Congres International de l'Association Francaise du Marketing
Place of PublicationStrasbourg
Pages809-837
Number of pages29
Publication statusPublished - 1999
Externally publishedYes

Publication series

Seriesvol. 15
Volume2

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