| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 41-60 |
| Number of pages | 20 |
| Journal | Revue Francaise du Marketing |
| Volume | 197 |
| Issue number | 2/5 |
| Publication status | Published - 2004 |
Research programs
- RSM MKT
La surprise et son influence sur la satisfaction des consommateurs : synthese des recherches et implications manageriales"
Research output: Contribution to journal › Article › Academic