Abstract
This contribution aims at investigating the changes in visual communication by Italian political leaders on Instagram during the outbreak of the Covid-19 pandemic. Using a dataset
including all the posts published by the main Italian political leaders from September 20th,
2019 to September 20th, 2020 (n = 6,865) and using face and emotional recognition algorithms, we analyze the differences in the visual content proposed by populist and mainstream
political actors. Results indicate that populist right leaders (Salvini and Meloni) are more
likely to employ a visual communication directly representing the leader and portraying a
positive framework (the image of the smiling leader) with respect to mainstream leaders.
Furthermore, right-wing populists prove to be more able than their mainstream counterpart
to adjust their communication in relation to the pandemic, showing a rapid decrease of images that show them smiling in the toughest phases of the first wave. The contribution also
represents an exercise aimed at showing how machine learning algorithms – and specific
including all the posts published by the main Italian political leaders from September 20th,
2019 to September 20th, 2020 (n = 6,865) and using face and emotional recognition algorithms, we analyze the differences in the visual content proposed by populist and mainstream
political actors. Results indicate that populist right leaders (Salvini and Meloni) are more
likely to employ a visual communication directly representing the leader and portraying a
positive framework (the image of the smiling leader) with respect to mainstream leaders.
Furthermore, right-wing populists prove to be more able than their mainstream counterpart
to adjust their communication in relation to the pandemic, showing a rapid decrease of images that show them smiling in the toughest phases of the first wave. The contribution also
represents an exercise aimed at showing how machine learning algorithms – and specific
| Translated title of the contribution | Crocodile tears?: Changes in Instagram visual content of populist and mainstream politicians during the pandemic |
|---|---|
| Original language | Italian |
| Pages (from-to) | 255-276 |
| Number of pages | 22 |
| Journal | Comunicazione Politica |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Aug 2022 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2022, Comunicazione Politica. All Rights Reserved.
Research programs
- ESSB PA