Lange-termijn effecten van marketinguitgaven: onmeetbaar en dus onbestaand, of toch niet?

MG (Marnik) Dekimpe, DM Hanssens

Research output: Contribution to journalArticlePopular

Original languageUndefined/Unknown
Pages (from-to)2-3
Number of pages2
JournalBusiness Inzicht
Volume7
Issue numbermaart
Publication statusPublished - 2001

Research programs

  • RSM MKT

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