"Launch decisions and competitive reactions: An empirical market signaling study"

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	"Marketing in the new millenium" Proceedings 29th EMAC Conference, Rotterdam
Editors	B. Wierenga, - et.al
Place of Publication	Rotterdam
Pages	1-6
Number of pages	6
Publication status	Published - 2000

Research programs

@inbook{b8095562928543aea85bf44291d238d4,

title = "{"}Launch decisions and competitive reactions: An empirical market signaling study{"}",

author = "EJ Hultink and Langerak, \{F (Fred)\}",

year = "2000",

language = "Undefined/Unknown",

pages = "1--6",

editor = "B. Wierenga and - et.al",

booktitle = "{"}Marketing in the new millenium{"} Proceedings 29th EMAC Conference, Rotterdam",

}