Launch decisions and competitive reactions: An exploratory market signaling study

Research output: Contribution to journal › Article › Academic › peer-review

49 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	199-212
Number of pages	14
Journal	Journal of Product Innovation Management
Volume	19
Issue number	3
DOIs	https://doi.org/10.1016/S0737-6782(02)00137-6
Publication status	Published - 2002

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title = "Launch decisions and competitive reactions: An exploratory market signaling study",

author = "EJ Hultink and Langerak, \{F (Fred)\}",

year = "2002",

doi = "10.1016/S0737-6782(02)00137-6",

language = "Undefined/Unknown",

volume = "19",

pages = "199--212",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "3",

}

TY - JOUR

T1 - Launch decisions and competitive reactions: An exploratory market signaling study

AU - Hultink, EJ

AU - Langerak, F (Fred)

PY - 2002

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U2 - 10.1016/S0737-6782(02)00137-6

DO - 10.1016/S0737-6782(02)00137-6

M3 - Article

SN - 0737-6782

VL - 19

SP - 199

EP - 212

JO - Journal of Product Innovation Management

JF - Journal of Product Innovation Management

IS - 3

ER -