Learning and Recall of Brand Associations: The Role of Competition Between Associations

Stijn Osselaer

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationEuropean Advances in Consumer Research
Place of PublicationProvo, UT
Number of pages1
Publication statusPublished - 1999
Externally publishedYes

Publication series

SeriesEuropean Advances in Consumer Research

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