Learning and Recall of Brand Associations: The Role of Competition Between Associations

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	European Advances in Consumer Research
Place of Publication	Provo, UT
Publisher	Association for Consumer Research
Number of pages	1
ISBN (Print)	0915552434
Publication status	Published - 1999
Externally published	Yes

Series	European Advances in Consumer Research
Volume	4

Cite this

@inbook{84eea0fe6f554b858a0d4fac16ee616d,

title = "Learning and Recall of Brand Associations: The Role of Competition Between Associations",

author = "Stijn Osselaer",

year = "1999",

language = "Undefined/Unknown",

isbn = "0915552434",

series = "European Advances in Consumer Research",

booktitle = "European Advances in Consumer Research",

publisher = "Association for Consumer Research",

address = "United States",

}