Learning and Recall of Brand Associations: The Role of Competition Between Associations

  • Stijn Osselaer

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationEuropean Advances in Consumer Research
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
Number of pages1
ISBN (Print)0915552434
Publication statusPublished - 1999
Externally publishedYes

Publication series

SeriesEuropean Advances in Consumer Research
Volume4

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