Leaving a Legacy: Bequest Giving in Australia

P Wiepking, K Madden, K McDonald

Research output: Contribution to journalArticleAcademicpeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)15-22
Number of pages8
JournalAustralasian Marketing Journal
Volume18
Issue number1
Publication statusPublished - 2010

Research programs

  • ESSB SOC

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