| Original language | Dutch |
|---|---|
| Title of host publication | B-to-B Marketing in de Praktijk |
| Editors | J.J.W. ten Bosch, R.J. de Groot, C.A.H.H. de Ridder |
| Publication status | Published - 1997 |
Bibliographical note
nietResearch programs
- RSM MKT
Leiderschap en macht in distributiekanalen
Research output: Chapter/Conference proceeding › Chapter › Professional