| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 21-37 |
| Number of pages | 17 |
| Journal | Recherche et Applications en Marketing |
| Volume | 3 |
| Issue number | 3 |
| Publication status | Published - 1988 |
| Externally published | Yes |
Research programs
- EUR ESE 30
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