Let's Profitably Fight Poverty, Shall We? How Managers Use Emotional Framing to Develop Base of the Pyramid Ventures Inside a Large Fast-moving Consumer Goods Company

Thijs Geradts, Justin Jansen, Joep Cornelissen

Research output: Contribution to journal › Article › Academic › peer-review

22 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Let's Profitably Fight Poverty, Shall We? How Managers Use Emotional Framing to Develop Base of the Pyramid Ventures Inside a Large Fast-moving Consumer Goods Company'. Together they form a unique fingerprint.

Social Sciences