Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food

Jia Gai; Mirjam Tuk; Steven Sweldens

Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Journal	Journal of the Association for Consumer Research
Volume	7
Publication status	Accepted/In press - Feb 2022

Embargoed Document

JACR_2022_Light or Regular, Now or Later
Accepted author manuscript, 615 KB
Licence: Article 25fa Dutch Copyright Act
Embargo ends: 30/04/23

Cite this

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title = "Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food",

author = "Jia Gai and Mirjam Tuk and Steven Sweldens",

year = "2022",

month = feb,

language = "English",

volume = "7",

journal = "Journal of the Association for Consumer Research",

issn = "2378-1815",

}

TY - JOUR

T1 - Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food

AU - Gai, Jia

AU - Tuk, Mirjam

AU - Sweldens, Steven

PY - 2022/2

Y1 - 2022/2

M3 - Article

VL - 7

JO - Journal of the Association for Consumer Research

JF - Journal of the Association for Consumer Research

SN - 2378-1815

ER -