Linear thinking in a nonlinear world: The obvious choice is often wrong

Research output: Contribution to journal › Comment/Letter to the editor › Popular

2 Citations (Scopus)

Cite this

@article{aac7e38a4878481fa597a113c45f63e5,

title = "Linear thinking in a nonlinear world: The obvious choice is often wrong",

author = "{de Langhe}, Bart and Stefano Puntoni and Richard Larrick",

year = "2017",

month = jul,

day = "1",

language = "English",

volume = "2017",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "July-August",

}

TY - JOUR

T1 - Linear thinking in a nonlinear world

T2 - The obvious choice is often wrong

AU - de Langhe, Bart

AU - Puntoni, Stefano

AU - Larrick, Richard

PY - 2017/7/1

Y1 - 2017/7/1

UR - http://www.scopus.com/inward/record.url?scp=85106790751&partnerID=8YFLogxK

M3 - Comment/Letter to the editor

AN - SCOPUS:85106790751

SN - 0017-8012

VL - 2017

JO - Harvard Business Review

JF - Harvard Business Review

IS - July-August

ER -