@inbook{1c83cc906ac44aeb92229848b65dd820,
title = "Love in Imagination: A Comparative Analysis Between Chinese K-pop Fans and Esports Fans Regarding Their Parasocial Interaction and Relationship Towards the Virtual Idol Group K/DA",
abstract = "On November 3rd, 2018, virtual K-pop girl group K/DA, which consists of four female champions from the hit game League of Legends (LOL), debuted with their first single “POP/STARS”. K/DA{\textquoteright}s success in both music and esports game industries has made them a unique case of transmedia storytelling for parasocial interaction study because this term is used widely in various media realms to attract loyal consumers. This study aims to investigate how Chinese esports fans and K-pop fans differ in their parasocial interactions and relationships with the virtual idol K/DA. This research recruited 16 participants to conduct semi-structured interviews, with 8 of them being Chinese esports fans who are experienced esports fans and the remaining being loyal K-pop fans. Then, thematic analysis has segmented different emotions triggered by parasocial interactions and various sorts of parasocial relationships. As a result, it was found that interviewees{\textquoteright} community background plays a vital role regarding their parasocial interaction with K/DA, in which these two groups conduct parasocial interactions based on their communities{\textquoteright} habits. Moreover, K/DA personas are important to trigger parasocial interactions for both groups, but it is easier for K/DA to appeal to K-pop fans with their appearance, while esports fans need extended background stories to construct a persona in their minds. Besides, K/DA{\textquoteright}s identity as transmedia storytelling character also brings about blending of parasocial interactions among two fan groups. This research aimed to go beyond limited perspectives of studying fans from one media industry. But also, it supplemented new implications regarding the role of transmedia storytelling in parasocial interaction and relationship.",
author = "Yixiang Que",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2023.",
year = "2023",
doi = "10.1007/978-981-99-3796-7_6",
language = "English",
isbn = "978-981-99-3795-0",
series = "Palgrave Series in Asia and Pacific Studies",
publisher = "Palgrave Macmillan",
pages = "115--136",
editor = "Filippo Gilardi and Paul Martin",
booktitle = "Esports in the Asia-Pacific",
address = "United Kingdom",
edition = "1",
}