Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs

PJ Gai; Anne Kathrin Klesse

doi:10.1177/0022242919873901

Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs

PJ Gai
, Anne Kathrin Klesse

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

102 Citations (Scopus)

218 Downloads (Pure)

Original language	Undefined/Unknown
Pages (from-to)	61-75
Number of pages	15
Journal	Journal of Marketing
Volume	83
Issue number	6
DOIs	https://doi.org/10.1177/0022242919873901
Publication status	Published - 2019

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RSM MKT

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10.1177/0022242919873901

Repub_120144_O-A.pdfFinal published version, 469 KB

http://hdl.handle.net/1765/120144

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title = "Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs",

author = "PJ Gai and Klesse, \{Anne Kathrin\}",

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journal = "Journal of Marketing",

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T1 - Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs

AU - Gai, PJ

AU - Klesse, Anne Kathrin

PY - 2019

Y1 - 2019

UR - https://journals.sagepub.com/doi/full/10.1177/0022242919873901

U2 - 10.1177/0022242919873901

DO - 10.1177/0022242919873901

M3 - Article

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VL - 83

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JO - Journal of Marketing

JF - Journal of Marketing

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ER -

Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs

Research programs

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