Making the Transformation Toward a Market-oriented Organisation: A Review of the Literature

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Market Orientation: Transforming Food and Agribusiness around the Customer
Editors	A. Lindgreen, M. Hingley, D. Harness, P. Custance
Place of Publication	Farnham
Pages	3-26
Number of pages	24
Publication status	Published - 2010

Cite this

@inbook{9e363fd203e74e9db975e80159e0a168,

title = "Making the Transformation Toward a Market-oriented Organisation: A Review of the Literature",

author = "{van Raaij}, Erik",

year = "2010",

language = "English",

isbn = "9780566092084",

pages = "3--26",

editor = "A. Lindgreen and M. Hingley and D. Harness and P. Custance",

booktitle = "Market Orientation: Transforming Food and Agribusiness around the Customer",

}