Making the Transformation Toward a Market-oriented Organisation: A Review of the Literature

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarket Orientation: Transforming Food and Agribusiness around the Customer
EditorsA. Lindgreen, M. Hingley, D. Harness, P. Custance
Place of PublicationFarnham
Pages3-26
Number of pages24
Publication statusPublished - 2010

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