| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 13-14 |
| Number of pages | 2 |
| Journal | K en T |
| Issue number | 6 |
| Publication status | Published - 1998 |
Research programs
- RSM MKT
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Management en de marketing - R&D interface
- MAAM Leenders
Research output: Contribution to journal › Article › Professional