| Original language | English |
|---|---|
| Place of Publication | Boston |
| Number of pages | 176 |
| Edition | Journal of Marketing Behavior 2 (2-3), 77-252 |
| Publication status | Published - 2016 |
Publication series
| Series | Journal of Marketing Behavior |
|---|---|
| Volume | 2 (2-3), 77-252 |
Managerial Decision Making in Marketing
Research output: Book/Report/Inaugural speech/Farewell speech › Book editing › Academic