Managerial Decision Making in Marketing: Introduction to the Special Issue

Decision making is the core of marketing management. The nature and quality of marketing decision making are key success factors for the performance of a company. This is the reason to organize a Special Issue of the Journal of Marketing Behavior with its focus on the behavior of marketing decision makers. The Call for Papers for the Special Issue summed up several topical areas from where the papers could come and included a series of keywords in relation to managerial decision making in marketing. Of course, I did not receive papers related to all these concepts, but the following keywords mentioned in the Call for Papers figure prominently in the content of this Special Issue, (in the order of the articles): experience, intuition, creativity, advertising decisions, marketing management support systems, and neuro-science methods. This Special Issue comprises six papers. The first three are conceptual papers and the last three present empirical work. In the following, I briefly summarize the flavor of the different papers.