Managing channel relations in China: an exploratory study

PMHM (Paul) Matthyssens, W Faes

Research output: Chapter/Conference proceedingChapterAcademic

13 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationRelationship between Exporters and their Foreign Sales and Marketing Intermediaries
EditorsC.A. Solberg (ed.)
Place of PublicationAmsterdam
Pages187-211
Number of pages25
Publication statusPublished - 2006

Publication series

SeriesAdvances in International Marketing 16

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