Managing competitive response to new product introductions: making use of market signaling

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPaper presented at the conference: Corporate Reputation, Identity and Competitiveness
EditorsC. Fombrun, C.B.M. Riel
Place of PublicationAmsterdam
Pages28-28
Number of pages1
Publication statusPublished - 1998

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