Managing competitive response to new product introductions: making use of market signaling

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Paper presented at the conference: Corporate Reputation, Identity and Competitiveness
Editors	C. Fombrun, C.B.M. Riel
Place of Publication	Amsterdam
Pages	28-28
Number of pages	1
Publication status	Published - 1998

Research programs

@inbook{bf27e1bc105345d693f3c391c951e824,

title = "Managing competitive response to new product introductions: making use of market signaling",

author = "Eric Waarts",

year = "1998",

language = "Undefined/Unknown",

pages = "28--28",

editor = "C. Fombrun and C.B.M. Riel",

booktitle = "Paper presented at the conference: Corporate Reputation, Identity and Competitiveness",

}