Marken- und Produktpolitik

Eric Waarts, N Lamperjee

Research output: Chapter/Conference proceedingChapterProfessional

Original languageUndefined/Unknown
Title of host publicationInternationales Marketing Lexicon
EditorsE. Waarts, J.M.D. Koster, N. Lamperjee, E. Peelen
Place of PublicationKöln
Pages191-222
Number of pages32
Publication statusPublished - 1998

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