| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Internationales Marketing Lexicon |
| Editors | E. Waarts, J.M.D. Koster, N. Lamperjee, E. Peelen |
| Place of Publication | Köln |
| Pages | 191-222 |
| Number of pages | 32 |
| Publication status | Published - 1998 |
Research programs
- EUR ESE 25