Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners

Research output: Chapter/Conference proceeding › Chapter › Academic

38 Citations (Scopus)

Original language	English
Title of host publication	Marketing Intelligent Systems Using Soft Computing
Editors	J. Casillas, F.J. Martinez-Lopez
Place of Publication	Berlin
Publisher	Springer-Verlag
Pages	1-8
Number of pages	480
Publication status	Published - 2010

Series	Studies in Fuzziness and Soft Computing
Volume	Volum 258

Research programs

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title = "Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners",

author = "Berend Wierenga",

year = "2010",

language = "English",

series = "Studies in Fuzziness and Soft Computing",

publisher = "Springer-Verlag",

pages = "1--8",

editor = "J. Casillas and F.J. Martinez-Lopez",

booktitle = "Marketing Intelligent Systems Using Soft Computing",

address = "Germany",

}