Marketing and sales: Optimization of a Neglected Relationship.

PMHM (Paul) Matthyssens, WJ Johnston

Research output: Contribution to journalArticleAcademic

45 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)338-345
Number of pages8
JournalJournal of Business and Industrial Marketing
Volume21
Issue number6
DOIs
Publication statusPublished - 2006

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