Marketing Communication Drivers of Adoption Timing of a new E-service Among Existing Costumers

R Prins, PC Verhoef

Research output: Contribution to journalArticleAcademicpeer-review

115 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)169-183
Number of pages15
JournalJournal of Marketing
Volume71
Issue number2
DOIs
Publication statusPublished - 2007

Research programs

  • EUR ESE 33

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