Marketing Communications and Consumer Behavior. Proceedings 24th International Research Seminar in Marketing.

WF van Raaij, AG Woodside, A Strazzieri

Research output: Book/Report/Inaugural speech/Farewell speech › Book editing › Academic

Original languageUndefined/Unknown
Place of PublicationAix-en-Provence
Number of pages510
Publication statusPublished - 1997

Research programs

  • RSM MKT

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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