Marketing competition in the 21st century

Stefan Stremersch, O Heil, DR Lehmann

Research output: Contribution to journal › Article › Academic › peer-review

4 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	161-163
Number of pages	3
Journal	International Journal of Research in Marketing
Volume	27
Issue number	2
DOIs	https://doi.org/10.1016/j.ijresmar.2010.03.003
Publication status	Published - 2010

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title = "Marketing competition in the 21st century",

author = "Stefan Stremersch and O Heil and DR Lehmann",

year = "2010",

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language = "Undefined/Unknown",

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pages = "161--163",

journal = "International Journal of Research in Marketing",

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TY - JOUR

T1 - Marketing competition in the 21st century

AU - Stremersch, Stefan

AU - Heil, O

AU - Lehmann, DR

PY - 2010

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DO - 10.1016/j.ijresmar.2010.03.003

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SN - 0167-8116

VL - 27

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EP - 163

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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