Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPaper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing
EditorsE.O. Martimez, L.G. Ruin, E.P. del Campo
Place of PublicationMadrid, Spain
PublisherUniversidad Complutense de Madrid
Pages99-109
Number of pages11
Publication statusPublished - 1999

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