Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing
Editors	E.O. Martimez, L.G. Ruin, E.P. del Campo
Place of Publication	Madrid, Spain
Publisher	Universidad Complutense de Madrid
Pages	99-109
Number of pages	11
Publication status	Published - 1999

Research programs

Wierenga, B., & van Bruggen, G. (1999). Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems. In E. O. Martimez, L. G. Ruin, & E. P. del Campo (Eds.), Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing (pp. 99-109). Universidad Complutense de Madrid. http://hdl.handle.net/1765/12589

Wierenga, Berend ; van Bruggen, Gerrit. / Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems. Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing. editor / E.O. Martimez ; L.G. Ruin ; E.P. del Campo. Madrid, Spain : Universidad Complutense de Madrid, 1999. pp. 99-109

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author = "Berend Wierenga and \{van Bruggen\}, Gerrit",

year = "1999",

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pages = "99--109",

editor = "E.O. Martimez and L.G. Ruin and \{del Campo\}, E.P.",

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Wierenga, B & van Bruggen, G 1999, Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems. in EO Martimez, LG Ruin & EP del Campo (eds), Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing. Universidad Complutense de Madrid, Madrid, Spain, pp. 99-109. <http://hdl.handle.net/1765/12589>

Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems. / Wierenga, Berend ; van Bruggen, Gerrit.
Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing. ed. / E.O. Martimez; L.G. Ruin; E.P. del Campo. Madrid, Spain: Universidad Complutense de Madrid, 1999. p. 99-109.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems

AU - Wierenga, Berend

AU - van Bruggen, Gerrit

PY - 1999

Y1 - 1999

M3 - Chapter

SP - 99

EP - 109

BT - Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing

A2 - Martimez, E.O.

A2 - Ruin, L.G.

A2 - del Campo, E.P.

PB - Universidad Complutense de Madrid

CY - Madrid, Spain

ER -

Wierenga B , van Bruggen G. Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems. In Martimez EO, Ruin LG, del Campo EP, editors, Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing. Madrid, Spain: Universidad Complutense de Madrid. 1999. p. 99-109