Marketing Decision Models: Progress and Perspectives

Berend Wierenga, RJA van der Lans

Research output: Chapter/Conference proceedingChapterAcademic

3 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga B., R. Van der Lans
Place of PublicationCham (Switzerland)
PublisherSpringer Nature
Number of pages11
ISBN (Print)9783319569390
Publication statusPublished - 2017

Publication series

SeriesInternational Series in Operations Research & Management Science

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