Marketing Decision Models: Progress and Perspectives

Berend Wierenga, RJA van der Lans

Research output: Chapter/Conference proceedingChapterAcademic

2 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga B., R. Van der Lans
Place of PublicationCham (Switzerland)
PublisherSpringer Nature
Pages1-11
Number of pages11
ISBN (Print)9783319569390
DOIs
Publication statusPublished - 2017

Publication series

SeriesInternational Series in Operations Research & Management Science
Volume254

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