Marketing Decision Support Systems: Adoption, Sophistication, Use and Satisfaction

Berend Wierenga, PAM Oude Ophuis

Research output: Book/Report/Inaugural speech/Farewell speechReportProfessional

Original languageUndefined/Unknown
Number of pages35
EditionManagement Report Series 181
Publication statusPublished - 1994

Publication series

SeriesManagement Report Series
Volume181

Cite this