Marketing Decision Support Systems: adoption, use and satisfaction.

Berend Wierenga, PAM Oude Ophuis

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference of the European Marketing Academy, Barcelona
EditorsJ. Chias, J. Sureda
Place of PublicationBarcelona
Pages1547-1573
Number of pages27
Publication statusPublished - 1993

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