Original language | Undefined/Unknown |
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Title of host publication | Marketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference of the European Marketing Academy, Barcelona |
Editors | J. Chias, J. Sureda |
Place of Publication | Barcelona |
Pages | 1547-1573 |
Number of pages | 27 |
Publication status | Published - 1993 |
Marketing Decision Support Systems: adoption, use and satisfaction.
Berend Wierenga, PAM Oude Ophuis
Research output: Chapter/Conference proceeding › Chapter › Academic