Marketing Decision Support Systems: Adoption, Use and Satisfaction

Berend Wierenga, PAM Oude Ophuis

Research output: Contribution to journalArticleAcademicpeer-review

59 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)275-290
Number of pages16
JournalInternational Journal of Research in Marketing
Volume14
Issue number3 (July)
Publication statusPublished - 1997

Research programs

  • RSM MKT

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