Marketing Decision Support Systems: Adoption, Use and Satisfaction

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55 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	275-290
Number of pages	16
Journal	International Journal of Research in Marketing
Volume	14
Issue number	3 (July)
Publication status	Published - 1997

Cite this

@article{90e1170674d145878c84dbf40dc6376f,

title = "Marketing Decision Support Systems: Adoption, Use and Satisfaction",

author = "Berend Wierenga and {Oude Ophuis}, PAM",

year = "1997",

language = "Undefined/Unknown",

volume = "14",

pages = "275--290",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "3 (July)",

}