Marketing Decision Support Systems: adoption, use and satisfaction.

Berend Wierenga; PAM Oude Ophuis

Marketing Decision Support Systems: adoption, use and satisfaction.

Berend Wierenga
, PAM Oude Ophuis

Department of Marketing Management

External organisation

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference of the European Marketing Academy, Barcelona
Editors	J. Chias, J. Sureda
Place of Publication	Barcelona
Pages	1547-1573
Number of pages	27
Publication status	Published - 1993

Cite this

@inbook{29cfdc8616ed48bd854797399ed8ed55,

title = "Marketing Decision Support Systems: adoption, use and satisfaction.",

author = "Berend Wierenga and \{Oude Ophuis\}, PAM",

year = "1993",

language = "Undefined/Unknown",

pages = "1547--1573",

editor = "J. Chias and J. Sureda",

booktitle = "Marketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference of the European Marketing Academy, Barcelona",

}

Marketing Decision Support Systems: adoption, use and satisfaction. / Wierenga, Berend; Oude Ophuis, PAM.
Marketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference of the European Marketing Academy, Barcelona. ed. / J. Chias; J. Sureda. Barcelona, 1993. p. 1547-1573.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Marketing Decision Support Systems: adoption, use and satisfaction.

AU - Wierenga, Berend

AU - Oude Ophuis, PAM

PY - 1993

Y1 - 1993

M3 - Chapter

SP - 1547

EP - 1573

BT - Marketing for the New Europe: Dealing with Complexity: Proceedings of the 22nd EMAC Conference of the European Marketing Academy, Barcelona

A2 - Chias, J.

A2 - Sureda, J.

CY - Barcelona

ER -