Marketing management support systems and their implications for marketing research

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	The Handbook of Marketing Research: Uses, Misuses, and Future Advances
Editors	Rajiv Grover, Marco Vriens
Place of Publication	Thousand Oaks
Pages	646-668
Number of pages	22
Publication status	Published - 2006

Access to Document

@inbook{feae8afda1d94de4bad675b14bc6056a,

title = "Marketing management support systems and their implications for marketing research",

author = "{van Bruggen}, Gerrit and Berend Wierenga",

year = "2006",

language = "Undefined/Unknown",

isbn = "141290997x",

pages = "646--668",

editor = "Rajiv Grover and Marco Vriens",

booktitle = "The Handbook of Marketing Research: Uses, Misuses, and Future Advances",

}