Marketing management support systems and their implications for marketing research

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	The Handbook of Marketing Research: Uses, Misuses, and Future Advances
Editors	Rajiv Grover, Marco Vriens
Place of Publication	Thousand Oaks
Publisher	SAGE Publishing Inc.
Pages	646-668
Number of pages	22
ISBN (Print)	141290997x
Publication status	Published - 2006

Research programs

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title = "Marketing management support systems and their implications for marketing research",

author = "{van Bruggen}, Gerrit and Berend Wierenga",

year = "2006",

language = "Undefined/Unknown",

isbn = "141290997x",

pages = "646--668",

editor = "Rajiv Grover and Marco Vriens",

booktitle = "The Handbook of Marketing Research: Uses, Misuses, and Future Advances",

publisher = "SAGE Publishing Inc.",

address = "United Kingdom",

}

TY - CHAP

T1 - Marketing management support systems and their implications for marketing research

AU - van Bruggen, Gerrit

AU - Wierenga, Berend

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 141290997x

SP - 646

EP - 668

BT - The Handbook of Marketing Research: Uses, Misuses, and Future Advances

A2 - Grover, Rajiv

A2 - Vriens, Marco

PB - SAGE Publishing Inc.

CY - Thousand Oaks

ER -