Original language | Undefined/Unknown |
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Title of host publication | The Handbook of Marketing Research: Uses, Misuses, and Future Advances |
Editors | Rajiv Grover, Marco Vriens |
Place of Publication | Thousand Oaks |
Publisher | SAGE Publishing Inc. |
Pages | 646-668 |
Number of pages | 22 |
ISBN (Print) | 141290997x |
Publication status | Published - 2006 |
Research programs
- RSM MKT