Marketing management support systems and their implications for marketing research

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationThe Handbook of Marketing Research: Uses, Misuses, and Future Advances
EditorsRajiv Grover, Marco Vriens
Place of PublicationThousand Oaks
Pages646-668
Number of pages22
Publication statusPublished - 2006

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