Marketing management support systems as strategic weapons in competition

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationManagement Jaarboek 1999
EditorsC. van Tilborgh, R. Duyck
Place of PublicationAntwerpen, Belgium
Pages87-96
Number of pages10
Publication statusPublished - 1999

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