Marketing Management Support Systems: Evolution, Adoption and Effectiveness

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationESOMAR/EMAC/AFM Symposium on 'Information Based Decision Making in Marketing: Reconciling the Needs and Interests of Decision Makers, Data Collectors and Data Providers', Paris, 17-19 November, 1993
EditorsJ.F. Boss, @ et al
Place of PublicationAmsterdam
Number of pages20
Publication statusPublished - 1993

Cite this