Marketing management support sytems: lessons from the past 25 years and perspectives for the new millennium

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationJaarboek 2000 van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement
EditorsA.E. Bronner, P. Dekker, A.J. Olivier, W.F. van Raay, M. Wedel, B. Wierenga
Place of PublicationHaarlem
Pages193-215
Number of pages23
Publication statusPublished - 2000

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