Marketing Mass Customized Products: Striking the Balance between Utility and Complexity

Research output: Contribution to journal › Article › Academic › peer-review

306 Citations (Scopus)

Original language	English
Pages (from-to)	219-227
Number of pages	9
Journal	Journal of Marketing Research
Volume	42
Issue number	2
DOIs	https://doi.org/10.1509/jmkr.42.2.219.62293
Publication status	Published - 2005
Externally published	Yes

Research programs

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title = "Marketing Mass Customized Products: Striking the Balance between Utility and Complexity",

author = "Benedict Dellaert and Stefan Stremersch",

year = "2005",

doi = "10.1509/jmkr.42.2.219.62293",

language = "English",

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pages = "219--227",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

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}

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T1 - Marketing Mass Customized Products: Striking the Balance between Utility and Complexity

AU - Dellaert, Benedict

AU - Stremersch, Stefan

PY - 2005

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DO - 10.1509/jmkr.42.2.219.62293

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JO - Journal of Marketing Research

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